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Greycells Education Limited

perm_identityYogita Nehrulohia   emailmumbai@emdiworld.com

room11/12, 1st Floor, Forum Bldg, Raghuvanshi Mills Compound, Senapati Bapat Marg , Mumbai, Maharashtra - 400013

stay_current_portrait2261479904

view_headlineArea of focusRural Development

CSR Estimated budget ₹6,500,000

ABOUT

Greycells Education Ltd is a leading education provider across India and the Middle East and is a listed entity on Bombay Stock Exchange, Mumbai (BSE).Greycells is an umbrella brand for various education verticals spread across the Events and Media (EMDI & TWA), Financial Services (BIIF) & Broadcasting (WMA).

The Current business consists of running the EMDI Institute of Media & Communication, a training institute with a pan India presence across over 10 centers and Dubai. EMDI offers vocational training within the creative & media industry with a management perspective with a combination of Under graduate & Post graduate offerings in Event Management, Advertising, PR, Design, Journalism and RJ/DJ Programming across India and the Middle East under one roof.

PROJECT

  • 1 - Project Students Working Against Tobacco (SWAT)
    Name your funders
    credible alliance
    Project start date
    28-10-2004
    Project end/expected close date
    14-03-2010
    Location
    Maharashtra
    Budget
    ₹1,250,000
    Number of beneficiaries
    0
    Implementing agency
    Project photos
    Project documents
    Project description

    A CSR initiative of Greycells - SWAT was launched on 28th October 2004 and is now a registered NGO which was initiated by the students of EMDI. It's a youth initiative against tobacco, operating at an awareness platform rather than a grass root level. Its endeavour is to make "staying tobacco free, positively cool". Anti smoking campaigns aimed at smokers have had limited success because as much as they hate their habit, smokers are averse to taking steps to give it up. Our brief is clear: to persuade young collegians to never try smoking and to encourage those who have decided not to.

     

     

    As a student-led movement we have the advantages of speaking the language of our target audience as well as greater credibility vis-à-vis adults, whose anti-smoking advice is often perceived as hypocrisy.