Amazon's vision is to be Earth's most customer centric company; to build a place where people can come to find and discover virtually anything they want to buy online. With Amazon.in, the endeavor has been to build that same destination in India by giving customers more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient online shopping experience – and provide sellers a world-class e-commerce platform.
Current social projects include working with 3 NGOs – Vidyarambam, Bhagvatula Charitable Trust and Sikshana for their CSR initiative “Gift A Smile”. The Amazon Gift A Smile Foundation has launched an initiative by which 25 NGOs with various social causes can create “wishlist” of items they need. These items range from educational toys, books, sports equipment, clothes, hygiene products and many many more. Amazon Customers can now gift towards these wishlists and make a direct impact to these Projects.
The partner NGOs work for various social causes, ranging from child development, education, health care & protection to women empowerment and more. In the first phase of the 'Gift A Smile' initiative, NGOs like Magic Bus, Make a Wish foundation, Pratham, READ India, Sahyog, Save the Children, Bhoruka Charitable Trust, Jagriti Bal Vikas Samiti, Lotus Petal Foundation and Nav Bharat Jagriti Kendra had created their wishlists.